On Tuesday, K103 listeners Josie & Nate from Hillsboro managed to stump Bruce with this question:
Question: What does the “57” in Heinz 57 stand for in the slogan name?
Answer: Heinz spied an advertisement placard in the train car promoting "21 styles of shoes; struck by the concept, and recognizing that catchiness and resonance were far more important qualities for a company slogan than literal accuracy, Heinz cast about for the perfect number to use for his own version of the phrase. Heinz picked 5, his lucky number, and 7, his wife's lucky number.
Bruce 0 Listener 2
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