The Greatest TV Commercial of all time only aired once

18 years ago today the Twin Towers fell, the Pentagon was damaged, another plane crashed as passengers rushed hijackers headed for Washington DC and we all changed.

It only aired once, during the Super Bowl that followed the next February, and wasn't really a commercial but a tribute. Long remembered for the statements it makes about patriotism and the American spirit after the terrorist attacks of September 11th.

The red tape Budweiser had to cut was immense. Since they wanted to film in New York City they had to get special Congressional approval and approval from New York City. As Bob Lachky, former executive vice president of Anheuser-Busch Global Creative, said "We had a helicopter going over the Brooklyn Bridge. Mayor Giuliani let us into the city - the only film company of any sort right after 9-11," Lachky said. "To actually come into air space with our helicopter to film the Clydesdale...the hitch coming into Battery Park and it was amazing...just amazing."


Anheuser-Busch updated the tribute ten years after the first.

Bruce, John and Janine

Bruce, John and Janine

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