I Know That Song! The One That Gave Us Selfie Kid

Thanks for checking out our fun little behind-the-scenes look at some of the most popular songs you know and love. We do it mornings at 7:10am on K103 Mornings With Stacey & Mike.

Today's song is the lead single for the soundtrack to the film Trolls (2016), for which today’s singer provided the voice for the character "Branch". 

As the best selling song of 2016, the song received several awards and nominations, such as its nominations for the Academy Award for Best Original Song at the 89th annual ceremony (where today’s Troll performed the song as the opening number), the Golden Globe Award for Best Original Song and the Critics' Choice Award for Best Song, It is the 41st Hot 100 number one song to be nominated for an Academy Award.

Not only was today’s song the feel good song of 2016, it was the song that gave us “Halftime Selfie Kid”. When today’s artist was performing this song during the Super Bowl halftime show he went into the stands and put his arm around a cute kid with braces who then snapped a selfie that went viral and even landed him on Ellen.

Today’s song was actually responsible for changing the way Grammy’s are won: Grammy SVP Bill Freimuth explained it this way

“An easy way to understand this would be to call it "The Justin Timberlake Rule" or "The 'Trolls' Rule". Last year...we had a rule that only one version of a song could be submitted in any given year, and in that instance, it was [Timberlake's] 'Can't Stop the Feeling.' 

They submitted the soundtrack version because they thought it had the best chance for recognition, but that version had Anna Kendrick and James Corden and basically the whole cast singing it. That worked great for the movie, but that's not the one that was getting radio play — it was Justin Timberlake's track, and they were not allowed to submit that for Record of the Year. So after giving more thought to that, it seemed that music for visual media is so specific that it made sense to allow [the change]”

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