Columbia Sportswear has gone viral for their new tongue and cheek challenge to flat earthers. CEO Tim Boyle says, "You guys claim there's an end to the earth, go take a picture," Then saying "we'll give you the company." Fine print: the company consists of a few Columbia assets in an LLC worth about $100k.
Now that Columbia has your attention, next week they’re dropping a Disney collab Star Wars Endor Collection. A 20-piece collection featuring Endor-inspired pieces like Han Solo’s camo trench coat, and Luke and Leia’s camouflage ponchos. Not cheap- Han’s trench is $600.
The whole line is outfitted with Columbia’s Omni-Heat Infinity gold thermal reflectors- the stuff that actually went to space. Where you can view the edge of the earth.
Set an alarm it will sell out quick December 11 at 7am. If you sign up you can get into the drop 30 min early.