The Mr. Potato Head brand is dropping the "mister" part of the name.
Hasbro, the company that makes the potato-shaped plastic toy, is giving the spud a gender neutral new name: Potato Head. The change will appear on boxes this year.
Many toymakers have been updating their classic brands in recent years, hoping to relate to today's kids and reflect more modern families.
“It’s a potato,” said Ali Mierzejewski, editor in chief at toy review site The Toy Insider. “But kids like to see themselves in the toys they are playing with.”