WWTBE? What would Tom Brady Eat? If you wanna live clean and mean like the 5x Superbowl champ you can sign up for his new meal kit. The Patriots quarterback who once confessed he's never had a strawberry or a cup of coffee in his life, says he's doing it for people "looking to achieve or sustain their own peak performance" The vegan meal kit company Purple Carrot is selling Tom's plan for $78 per week.