Crazy or Genius? The marketing minds behind Skittles have opted out of spending $5+ million on a Superbowl ad, instead creating a bunch of hype (you, me reading this, watching this, sharing this) about a fully produced real commercial that only one teenager in California will see. And during the big game the dude will be doing a Facebook live where all we see is HIS reaction to the commercial (while eating Skittles I'm sure)
The Skittles people say that actual commercial will never see the light of day for the rest of us. But they have paid David Schwimmer to star in four teaser videos.