Instagram's Most Popular Halloween Costume This Year Is

Looking for something you can do kind of last minute and have people thinking? Just search the hashtag #VioletBeauregarde on Instagram. It all started when 18-year-old British makeup artist Ellie Addis was watching Charlie and The Chocolate Factory with her family. “When it came to the scene of Violet’s inflation I thought it would be really fun to turn it into a Halloween look,” Addis tells Bustle.

What a great movie! 

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