Coke Pulls Out Of Superbowl

Coca-Cola is pulling back from the Super Bowl after an 11-year run on the year the game is in Coke's hometown of Atlanta. CBS charges over $5 million for commercial packages during the game but pregame ad rates start in the hundreds-of-thousands.  The COKE Wieden + Kennedy ad is a message of unity and positivity:
 “We have a long history of using the country’s biggest advertising stage to share a message of unity and positivity, especially at times when our nation feels divided, This year, we decided to place our ad just before the national anthem as Americans come together in their living rooms to remind everyone that ‘together is beautiful.”

Stacey Lynn

Stacey Lynn

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