Shhhhh....It's Zoe Kravitz's ASMR Superbowl Commercial

So I find my teenager on his computer at 11pm and say what the heck are you doing? He turns the screen towards me and says, "Watching ASMR videos. I can't sleep." OH. ok. Personally listening to ASMR videos is not even slightly relaxing for me but hey if it's your jam- you will love this new commercial from Michelob Ultra featuring Zoe Kravitz from Big Little Lies.

ASMR: Autonomous Sensory Meridian Response


  1. a feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck, as experienced by some people in response to a specific gentle stimulus, often a particular sound.
  2. "ASMR is triggered by things like whispering voices, paper tearing, and scalp massage"

Stacey Lynn

Stacey Lynn

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