So I find my teenager on his computer at 11pm and say what the heck are you doing? He turns the screen towards me and says, "Watching ASMR videos. I can't sleep." OH. ok. Personally listening to ASMR videos is not even slightly relaxing for me but hey if it's your jam- you will love this new commercial from Michelob Ultra featuring Zoe Kravitz from Big Little Lies.
ASMR: Autonomous Sensory Meridian Response
- a feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck, as experienced by some people in response to a specific gentle stimulus, often a particular sound.
- "ASMR is triggered by things like whispering voices, paper tearing, and scalp massage"