It all began with a simple moment on a New York City subway: a corgi riding happily in a backpack, quietly lifting the moods of tired commuters.
When Bryan Reisberg noticed how much joy his dog brought to strangers, he started sharing their adventures online, never imagining the videos would turn into a viral sensation.
Millions of views later, he left his job to build a pet backpack brand and along the way, realized he could use that same attention to help dogs who needed it most.
The results have been extraordinary: every featured dog so far has found a home, and overall shelter adoptions have jumped by about 100 compared to last year. From subway rides to slobbery kisses, these dogs become stars and more importantly, family members.