David Dominguez travels to farmers markets across Texas looking for vendors most people walk right past, the ones sitting alone with no customers.
When he finds one, he stops, listens, and shares their story in a short video posted under a simple idea: only buying from vendors with no customers.
What started as a small personal project after Dominguez was laid off in 2025 quickly became a way to lift others up and shine a light where it’s usually missing.
For Dawna Thompson and her business, Dawna’s Jerky, that kindness changed everything. After Dominguez featured her booth at a farmers market, orders began pouring in from all over the country.
At first, she and her husband thought something had gone wrong with their website, until they realized the notifications were real customers inspired by one short video.